Recruiting and Social Media

Adam Palmer • November 13, 2020

The potential to recruit candidates is more than job sites, LinkedIn and emails.


Brand Awareness is the king of social media advertisement. This means that the primary return you get from utilizing ad platforms on sites like Facebook, Instagram, and Twitter is more awareness to potential customers that your brand exists. You kind of need people to know you exist to sell your homemade real-hair dolls and remote scuba lessons. This is also an advantage for staffing and recruiting firms. You need people to know you exist so they can see what positions and services you have available.


Staffing firms don’t always have the right job for someone right now. Therefore, ensuring that potential applicants know they can contact you for any future jobs is essential. This opens up your pool, so when you do have jobs open, you can staff them quicker from your pool.


Utilizing the social ads platforms to their fullest potential can be a game-changer for your firm.


Facebook: They are still king. They as well have a very robust targeting system but is limited due to EEOC laws when it comes to specifying groups. You have to be savvy in how you work their system and their “interest” targeting groups. A/B Testing will be your best friend. Facebook as well has the ability to post Jobs from your business page. This can draw in a completely different demographic than a lot of other job sites - good & bad.


Instagram: They are owned by Facebook, so you use the same targeting. Just remember that their image/video dimensions are more limited due to being mobile-only.


Twitter: Twitter has been dismissed by brands lately but is starting to make a comeback. I don’t recommend putting $ behind ads on here, right now. But that might be changing.


Google Ads: If you’re not running a search or local business campaign, you’re losing business. ProTip: Don't put money behind the search term for your business name. If someone is local and searching for your business by name, they'll find you.



YouTube: Unless you’re producing high-quality videos, I would not recommend using YouTube’s ads (through Google Ads). If you are producing high-quality videos, their targeting platform is incredible.

August 21, 2025
As we look ahead to fall, many companies will be busy trying to fill vacancies. While the job market is constantly shifting, there are a few areas that are expected to stand out, leaving companies scrambling to find qualified workers. If you want to get ahead, it’s important to be aware of which positions are expected to be most competitive so you can adopt smarter hiring strategies. The 5 Most In-Demand Roles This Fall Healthcare Professionals The demand for nurse practitioners, physician assistants, and health service managers continues to soar. An aging population and an increased need for quality care are the driving forces. These roles are expected to be in clinics, hospitals, and long-term care facilities to maintain high standards of patient care. Machine Learning Specialists Businesses are expected to be looking for professionals who can implement AI-powered solutions. These specialists are needed to develop and integrate everything from automated customer service chatbots to complex data analysis models. Cybersecurity Specialists As businesses become more reliant on digital infrastructure, the risk of cyber threats grows. Cybersecurity specialists, including information security analysts and engineers, are in high demand to protect sensitive data, prevent breaches, and ensure the integrity of a company's systems. Data Scientists and Analysts Companies need experts who can make sense of all the data being generated these days. Data scientists and analysts are vital for extracting meaningful insights from complex datasets to inform business decisions, optimize operations, and predict market trends. Skilled Trades and Green Economy Workers There's a persistent demand for skilled tradespeople, and a new wave of growth is being driven by the green economy. Roles like solar installers and wind turbine service technicians are experiencing rapid growth as companies and governments invest in renewable energy projects. How to Work Smarter, Not Harder, When it Comes to Hiring The traditional hiring process won't cut it when competing for top talent. You need a strategy that's both efficient and appealing to modern job seekers. Prioritize Skills Over Degrees Focus on critical skills over degree requirements. A skills-based approach widens your talent pool and allows you to find qualified individuals who may have gained experience through alternative paths, such as bootcamps, online courses, or on-the-job training. Embrace Flexibility and Employee Wellness Work balance is more important than ever. To attract and retain top talent, consider offering flexible work arrangements like remote or hybrid options. Highlighting robust health and wellness benefits, including mental health support, can also make you stand out in a competitive market. Build a Strong Talent Pipeline Proactively build relationships with passive candidates through networking and employee referral programs rather than waiting for a position to open. A robust talent pipeline ensures you're never scrambling for a hire, as you'll already have a pool of qualified individuals to draw from. A strong employer brand that showcases your company's culture and values on social media and career pages is also crucial for attracting long-term interest. Highlight Technology and Data Use technology to streamline your recruitment process. AI-powered tools can help automate tasks such as resume screening and interview scheduling. This gives your HR team more time to focus on meaningful interactions with candidates. You’ll also want to use recruitment analytics to identify trends and measure the effectiveness of your hiring sources. Do You Need Help Filling Roles this Fall? Contact Summit Careers If you need help filling vacancies this fall, Summit Careers is here to help. We have a growing database of candidates who are looking for jobs just like yours. You can count on us to use the most efficient practices to fill vacancies quickly. Contact us today to learn more.
July 23, 2025
When you think about what contributes to a student’s success, it extends well beyond the classroom. Besides faculty members who work with students inside the classroom, many other staff members are needed for a student to be successful and well-rounded. This is why filling these positions is so vital. When these positions remain vacant for too long, the daily workflow can get disrupted, impeding a student’s success. At Summit Careers, our team is committed to filling vacant ancillary staff positions as soon as possible so that schools and universities can continue working at their fullest potential. Let’s take a closer look at how ancillary hiring truly drives student success. Contributing to Student Success: The Benefits of Filling Ancillary Vacancies Supportive Learning Environment When ancillary vacancies are filled, students can receive the supportive learning environment that they deserve. Ancillary staff, such as counselors, mentors, tutors, and others, can allow students to receive help that may not be available inside the classroom. Without the hard work of these individuals, students may lack the guidance they need to succeed. Reduce Teacher Workload It takes a village to teach a child. Much of that village can come from the help of ancillary staff members who can take some of the workload off of teachers. By doing so, teachers can focus more on teaching each child and giving them the attention they deserve. Improved Student Well-Being When we think of school staff, we may automatically think about teachers and teaching aides. But, staff members such as school nurses and guidance counselors can ensure that a student’s health and well-being are taken care of. When a student is not healthy physically or mentally, they will not be able to reach their fullest potential. But when a student is feeling well physically and in a good emotional and mental state, they have the energy and tools they need to reach for the stars. Besides nurses and guidance counselors, janitors and school cleaning staff are also vital to a student’s success because they help to maintain a sanitary learning environment. If a student is surrounded by a dirty learning environment, they are at a greater risk of becoming ill. Sickness results in lost classroom time that can negatively impact a student’s success. Technical Support We all know how much everyone relies on technology these days, especially in schools. Many lessons are available online only, and assignments are completed online. When something goes wrong on the technical side, it can impact learning. By hiring the right technical support staff, you can feel confident that you have the right people in place to spring into action when a technical problem arises. Technical support can help to fix problems before they become catastrophes that can severely impact daily operations. Social Development Social development can also contribute to a student’s success. Being involved in school clubs and activities allows students to meet others and expand their social circles. Staff who work to plan activities and coach sports play an important part in a student’s life. These staff members help students to foster their social skills, which allows them to become well-rounded individuals. Bridge Communication Gaps Communication is key when it comes to a student’s learning path. Support staff can serve as liaisons between teachers, administrators, and students. By fostering greater communication, these support staff members can contribute to a student’s success. Let Summit Careers Fill Your Ancillary Staff Vacancies Now If you have vacancies for ancillary staff members, Summit Careers is here to help. We have a growing database of candidates who are looking for jobs just like yours. We use the most efficient practices so that we can fill vacancies quickly. Contact us today and learn how we can work together to fill your vacancies and help students succeed.
June 26, 2025
When you think about the staff needed to run a university, your employee list extends well beyond professors. There is a hidden backbone of higher education…academic support staff, janitors, cashiers, and more that are essential to having a university system that runs efficiently. These non-faculty staff should not be overlooked because of the vital services they offer daily. As we take a closer look at the benefits these staff members bring, you can see why filling these vacancies now is more important than ever. The Importance of Non-Faculty Staff in Higher Education When we talk about non-faculty staff, we’re talking about a variety of positions. Let’s take a look at what these include and why they’re so important. Academic & Student Staff Positions Non-academic staff like counselors, advisors, and financial aid officers are necessary because they help students secure the right financial aid and navigate the many challenges that surround college life. Without these staff members, students would be lost when it comes to course selection, financial aid, and even work-study options. IT Staff We all know the importance of technology staff in higher education. Without people to troubleshoot computer and technical problems, many universities and the students they serve would be lost. Janitors & Food Service Staff Janitors and food service staff are crucial to making a university run smoothly. Without a staff of dedicated workers to maintain the university and its grounds, it won’t have the curb appeal that is essential for students to want to come to the school. This can hurt school enrollment and have damaging effects. Food service staff are just as important. Without them, students would not receive the meals they need. This includes cooks and cashiers. These roles can’t be vacant because, without them, students would not be able to eat on campus. Security Officers A college university without security officers is unsafe and will not appeal to any incoming students. Having qualified security officers is vital to maintain the safety of the campus and everyone on it. Background checks on these officers are important to ensure that they are safe for the job. Event Coordinators College events help to make college life fun for students. Event coordinators know how to plan gatherings that will draw students in and bring excitement to the campus. This helps to maintain a positive campus culture and to draw in new students, both of which are important to a thriving college campus. Student Life Staff Residence life coordinators and similar staff members are also an important part of the staffing puzzle at any university campus. These staff members ensure that students have what they need in their residence halls. They work to make sure that students are safe and help them have a positive experience. Administrative Specialists These staff members support academic departments, giving them the help they need to provide a quality education to students. Research Associates Many people don’t realize the importance of research associates. A research associate works under a faculty member to collect and analyze data, design experiments, and contribute to the development of grant proposals and research publications. Coaches Coaches are also an important part of the university staff. These staff members lead different sports teams year-round. Having people who are qualified and experienced can truly elevate a university’s athletic program. As you can see, there is a variety of staff members needed to make higher education a success. If you are looking to fill these types of roles, Summit Careers can help . We receive resumes daily from people looking to fill these roles in higher education. Let us match you with your next hire so that you can have an experienced and committed employee on your team. Reach out to us today to learn more!